Patanjali appears in the list of companies polluting river Ganga

CAG's report draws attention to Namami Gange project, underlines serious flaws in implementation

Comptroller and Auditor General's report has found that Yoga Guru Baba Ramdev's 'Patanjali' is one of the many industries along the river Ganga are discharging effluents into the river. The detailed report on Namami Gange project was tabled in both Houses of the Parliament on Tuesday.

The report exposes the shocking gap between what the government preaches and it practices. Cleaning the Ganga was part of the BJP manifesto.

Ramdev isn't the only one falling foul of the authorities. Upmarket resorts like Sarovar Portico, eating joints like Chotiwala, or the plethora of plush resorts in the Corbett National park have didn't respond to authorities and the courts.

"Out of 180 defaulting industries to whom show cause notices were issued 42 defaulting units neither submitted their compliance to the show cause notice, nor approached the UEPPCB for inspection." The report goes on to point out that "These units were suo moto inspected by regional officers after the expiry of the compliance period. On their recommendations, the show cause notices were revoked by the UEPPCB", the CAG points out.

Of the many units that were supposed to have shut down for polluting the river, a sample check done of nine units in Hardiwar, the CAG found that seven were functioning.

The good news is that five of the famous ashrams in Haridwar have, after being threatened with closure, set up septic tanks so that untreated sullage does not flow into the river.

Another good development is that mobile magistrates have been posted along the river banks especially in pilgrimage sites such as Haridwar and Rishikesh to keep an eye on pilgrims using soap, shampoo and oil while taking a bath!

But the Clean Ganga project is a case of history repeating itself with little to show by way of a cleaner river. Just eight to 63 per cent funds were utilised between 2014-17. A large portion of the funds is still lying unutilised. State governments and the Centre are unable to spend even a paisa of the funds allocated for the project. The CAG audit is a familiar tale that lays bare the claims by then minister concerned, Uma Bharati. She had clearly blamed the UP government ahead of the elections for the river being dirty.

Now, as per the CAG report, the river in the Prime Minister's constituency of Varanasi happens to be along one of the most polluted stretches. In six cities of Uttar Pradesh, Bihar and West Bengal oxygen levels in the water have plummetted from the level it were in 2012-2013. Total coliform bacteria levels in all cities of UP, WB and Bihar was very high. The water quality in these cities was not even fit for bathing.

(Source: India Today)

Is Patanjali’s desi cow ghee even cow ghee?

Priyanka Pathak-Narain is a journalist who covered religion and business for the newspaper Mint for several years. In her book, Godman to Tycoon: the Untold Story of Baba Ramdev, Pathak-Narain covers his rise from a yoga guru in Haridwar to founding and running what is now India’s second-largest fast-moving consumer good, or FMCG, company—the Patanjali group. She writes about how he secured prime slots at devotional channels such as Aastha TV; his role in the anti-corruption movement of 2011; as well as the crimes that appear to surround him—including the mysterious deaths of his two associates, Rajeev Dixit and Swami Yogananda, and the disappearance of his guru, Shankar Dev.

Pathak-Narain writes in the book that Ramdev can be credited in large part for the revival of the Ayurveda practice in India. This revival has brought him colossal profit—the Patanjali group’s revenue recently crossed Rs 10,000 crore, leaving behind giants such as ITC, Godrej and Britannia. At the core of Ramdev’s business is a “swadeshi” outlook—he relies on the idea that Patanjali’s products are made from indigenous sources, and not only incorporate ancient Indian secrets to good health, but weaken the hold of foreign multinationals over Indian consumers. But these claims may be unfounded, Pathak-Narain writes. In the following extract, she recounts a conversation with SK Patra, a former chief executive officer of Patanjali Ayurved, in which he says that Ramdev’s famous “cow ghee” may not be cow ghee at all.

Here's an excerpt from Godman to Tycoon: The Untold Story of Baba Ramdev by Priyanka Pathak-Narain:

By the time 2013 rolled around, Patanjali Ayurveda factories were churning out 500 products, and hundreds of new products were being tested. Thirty scientists at Patanjali laboratories were innovating food products, Ayurvedic medicines and cosmetics every day. A steady stream of products went into Ramdev’s office for his personal inspection and approval.

Then, according to SK Patra, the CEO who helped lay the foundations for Patanjali’s phenomenal growth, came a big bang—honey. “We simply bought honey from many different suppliers, refined it, processed it, packaged it, put our label and sold it. As Patanjali honey was the cheapest it quickly swept up the market,” says Patra, explaining that it was the success of honey that made him think of ghee—a product that was destined to catapult Patanjali into the big league.

When he found a ghee producer (who worked earlier for a competing brand, Gowardhan), Patra hired his plant at first. It took him only days to realise the demand was explosive. “We needed to expand production within days! We started sourcing white butter . . . in truckloads . . . A few hundred tonnes was produced at first. Now, every day, Ramdev is manufacturing 100 tonnes of ghee. Can you imagine? And every ghee bottle is giving him a profit of fifty to sixty rupees. Each one,” says Patra.

Startlingly, according to Patra, what Patanjali often sells as “cow” ghee is not cow ghee at all. It is actually ghee that is made from white butter that is, in turn, made of the milk of various animals, not just cows, that is procured from small and marginal producers in various parts of the country, including Maharashtra and Karnataka. (White butter precedes ghee in the production process and is not as nutritious. While white butter contains butterfat and milk solids, ghee contains only butterfat. If white butter is cooked until all the milk solids are caramelised and strained, you get ghee. Ghee, now proven to be lactose- and casein-free, is not only a stable, nutrient-rich fat, but also a source of good cholesterol.)

Nandini, for instance, a milk brand owned by the Karnataka Co-operative Milk Producer’s Federation, is reportedly one of the largest suppliers of white butter to Ramdev. It collects milk from 23 lakh milk producers in 22,000 villages of the state and does not separate milk based on its source (as cow milk, buffalo milk or goat milk).

So the white butter that reaches Ramdev’s factories is derived from the milk of not just cows but buffaloes and goats too. All that Ramdev does to it is melt the sourced white butter, strain it and add some herbs to it to convert it into ghee. Ramdev “claims this is all cow’s ghee . . . but who knows? Is it cow ghee or buffalo ghee or goat ghee . . . even Ramdev does not know! He cannot know! But there it is . . . 1500 crore of his business,” remarks Patra.

Ramdev goes one step further. He sells his ghee as desi cow ghee. The distinction of the source of milk is important and has far-reaching ramifications on health. According to Keith Woodford, professor of farm management and agribusiness at Lincoln University in New Zealand and author of Devil in the Milk: Illness, Health and Politics of A1 and A2 Milk, there is a clear link between the milk we drink and a range of serious illnesses such as diabetes, heart disease, autism and schizophrenia. Woodford asserts that mixed breed cows, such as jersey cows, contain the A1 beta-casein, which triggers an adverse reaction in the human body when digested. On the other hand, the milk of many herds of Asia (including local Indian pure breed cows such as the Bos indicus) contain A2 protein—which is safer for human consumption.

Yet when Ramdev sells a kilo of what he calls “Desi Cow Ghee,” not only can he not be sure that it is “desi”—he cannot even be sure that it is cow ghee.

Ramdev’s vision for Patanjali is that he wants to produce everything that an ordinary Indian needs from sunrise to sunset. Patanjali Ayurveda even produces salt. Salt is a 10,000-crore-rupee organised industry in India. Under Patra, Patanjali Ayurveda tied up with a salt producer in Gujarat. Ramdev began to buy in bulk from them, iodise and pack the salt, and sell it. Today while a one-kilo packet of Tata salt costs Rs 20, Aashirwad Rs 18 and Saffola Rs 31, Patanjali sells it for Rs 12.

So what’s their secret? According to Patra, “Baba never cared about what the market prices were. For any product pricing, he was personally involved. He would ask how much it had cost to produce something. Then with a slim margin—he just wanted to sell.” Gunendar Kapur agrees, “He doesn’t seem to care much about the money, he cares about his own legacy. His margins are very, very low. For formal companies a profit after tax of less than 15 per cent is too low. Their investors will not be happy with that kind of a performance . . . Ramdev does not have such a limitation.”

(Source: Caravan Magazine)